Writing that gets things published, sold and funded.
For more than seven years I have written, edited and ghostwritten for Mindful, the magazine and website devoted to mindfulness and well-being. I built the voice of my own flower farm from the ground up. And I have written the grant proposals that brought $42,104 into a rural school and a volunteer fire brigade, then managed the money and reported on the results.
Features, editing, fact-checking, B2B ghostwriting, SEO guides and campaign copy for Mindful.
Since 2019 · 5 editors quoted 02Brand story, Shopify copy, social storytelling and promotion for North Shore Flower Co.
77K views in 28 days 03Proposals, budgets, program delivery and reporting for school and first-responder wellness.
$42,104 · 4 awards| Discipline | Editorial | Brand | Grants |
|---|---|---|---|
| Editorial publishing & editing | |||
| Content strategy & planning | |||
| Brand voice & marketing copy | |||
| Persuasive & proposal writing | |||
| Project & budget management | |||
| Stakeholder & client communications |
Freelance writer, editor & ghostwriter · Mindful · 2019 to present
I take projects from planning and research through writing, revision and final editorial approval, for readers, for business clients and for authors. The work spans original writing, substantive editing, copyediting, fact-checking, ghostwriting and content strategy for digital and print.
Features, book reviews and short-form packages. Substantive edits for structure and flow; copyediting for accuracy, tone and consistency.
SEO-informed long-form guides, content curation and restructuring, WordPress taxonomy and internal linking.
Newsletters for corporate clients, annual content plans and editorial calendars, client revisions and approvals.
Promotional emails, landing pages, social media and author promotional packs, coordinated across channels.
Stories on mindfulness, mental health, grief and well-being, built from interviews, research, transcripts and expert contributions.
I built a twelve-month content plan around a wellness theme per month, pairing articles, guided audio, video and courses from Mindful’s library with each theme. That gave the client a consistent editorial direction and gave Mindful a way to put existing content in front of a professional audience.
Each issue I ghostwrote combined an original introduction, curated resources, concise summaries and calls to action. I shared drafts with the client, worked their feedback in, secured approvals and handed off to Mindful’s copy desk.
The annual plan. Each month carries an article, audio or video practice and a course.
“Our minds can become a chaotic place, filled with negative and anxious thoughts about events that haven’t even happened yet. It’s a cycle that perpetuates our anxiety, as what we give our attention to tends to grow.”
Working from editorial briefs, I wrote the giveaway’s landing page, Mindful’s promotional and follow-up emails, and social copy. I also wrote the author’s promotional pack in his own first-person voice, so he could send it to his list as-is.
If you’ve been feeling overwhelmed by screens, notifications, or countless other digital distractions, I’ve got just the thing for you. My new book, Reclaim Your Mind, offers a fresh, mindful approach to using technology, without the burnout.
“You’ve knocked these out of the park. The length, structure, clarity of details, and welcoming voice in this copy are all spot-on.” Amber Tucker, Editor
Working from briefs informed by keyword research and content performance, I gathered Mindful’s scattered articles on a topic, selected and edited excerpts, wrote the connecting material and shaped them into single, search-friendly guides on gratitude, self-care, and grief and loss. In WordPress I recategorized 18 articles under News and 27 under Difficult Emotions so readers could find them.
Featured result: Mindfulness for Grief and Loss on Mindful.org.
For the magazine’s Top of Mind news section, I wrote and edited short news items on mindfulness in museums, schools and community programs, and checked figures, dates and names against primary sources before the issue went to print.
We’re so grateful for you and your work—you are endlessly competent, cheerful, creative, and efficient.
Stephanie Domet, Managing EditorOn ongoing editorial and content work, 2022
I trust your judgement.
Siri Myhrom, Editorial TeamOn fact-checking and editorial decisions, 2026
You have such a knack for pinpointing the essence of each topic and content item.
Amber Tucker, Senior EditorOn editorial copy, 2022
We’re loving your work on AVP. I’ve got a few things coming up that you’ll definitely be my first choice for.
Heather Hurlock, Editor-in-ChiefOn business newsletter work, 2021
It’s looking great and you’ve done a fantastic job with it.
Ava Whitney-Coulter, Editor & Social Media ManagerOn a research-informed content guide, 2024
Founder & brand content lead · North Shore Flower Co. · 2025 to present
North Shore Flower Co. is my seasonal cut-flower farm in Portapique, Nova Scotia, best known for its dahlias. I write everything a customer reads: the brand story, the Shopify site and product listings, workshop pages, market signage, seasonal promotions and the social posts that bring people back.
Facebook page performance, 28 days in September and October 2026, from Meta analytics. Figures cover the page overall, not individual posts.
“Rooted in the North Shore.” “Seasonal Cut Flowers · Grown Locally.” A regional identity customers can place.
A first-person introduction to the grower and the land, so buyers know who grows their flowers.
Named varieties, photography, pricing and stock status that move people from browsing to buying or booking a workshop.
One voice on the website, at the farm stand and pop-up markets, and in event promotion.
“Today was all about lifting dahlia tubers, keeping track of varieties, and getting them ready for winter storage.”
Explains a seasonal growing task in plain language and gives followers a view behind the scenes, in a warm, personal voice.
“Sometimes I think I spend as much time growing ideas as I do growing flowers.”
Rhythm, humour and one central metaphor carry the brand’s personality, with no sales pitch.
“One growing season ends, and the groundwork for the next one begins.”
4,047 views · among the page’s most-viewed posts
Pairs a concrete expansion update with thanks to a local collaborator and anticipation for next season.
Grant writer & project lead · Healing Pathways · 2024 to present
Four successful proposals for students, families and volunteer first responders in rural Nova Scotia. I wrote the needs statements, proposals, budgets and project plans, built the community partnerships, then ran the programs, managed the spending and wrote the reports.
Grief-informed wellness programming for a rural school: equine-assisted learning, yoga and mindfulness, and grief support, delivered with local partners to complement the supports students already had.
Reported pre/post improvements from the Spirit Reins equine-assisted learning evaluation. These are program findings, not effects attributable to the grant alone.
An initial $14,000 award funded specialized professional training for volunteer firefighters. A second award of $5,950 extended the work into ongoing responder wellness programming.
What Movement, Animals, and Connection Reveal About Healing After Loss
I took the results to a provincial stage, presenting a trauma-informed model for rural schools along with the partnership approach and the program’s evaluation findings.
Client and publisher samples are shared with permission.
About
I turn complex, sensitive topics into clear writing that people act on, whether the reader is a magazine subscriber, a corporate client, a flower customer or a funding committee.
My editorial life started as managing editor and then editor-in-chief of The Xaverian Weekly at St. Francis Xavier University. Since then I have worked as an educator, including as a learning support teacher writing reports, proposals and family communications that have to be both precise and kind, and as a volunteer firefighter, captain and training coordinator with the Bass River Fire Brigade for more than ten years.
That mix shows up in the work: editorial standards from publishing, empathy from the classroom, and the follow-through of someone who has run programs, budgets and teams.
Core skills · Content strategy & planning · Feature writing · Substantive editing · Copyediting & fact-checking · B2B newsletters & ghostwriting · Email & landing-page copy · SEO-informed content · Brand storytelling · Shopify & web publishing · Grant writing · Impact reporting · Research & interviews